hello@smartinvestoruk.co.uk — Smart Investor UK
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hello@smartinvestoruk.co.uk

Personal Finance Writer & Self-Directed Investor

Personal finance writer and self-directed investor with hands-on experience navigating UK investment markets. Founder of Smart Investor UK — making investing more accessible for everyday people in the UK.

0 articles published Updated April 2026 United Kingdom
Self-Directed Investor ISA & ETF Holder Platform Tester UK Markets
0+ Articles Written
10+ Platforms Tested
Real Money Invested & Tested
Quarterly Content Updated
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About hello@smartinvestoruk.co.uk

James Hartley is a personal finance writer and self-directed investor with hands-on experience navigating UK investment markets. He invests through platforms including Trading 212, Vanguard, and eToro — and personally tests every platform he reviews, holding real investments in ISAs, ETFs, and individual shares.

James founded Smart Investor UK to cut through the jargon and make investing more accessible for everyday people in the UK. Every guide, review, and comparison on this site reflects his own research and first-hand experience.

He covers trading platforms, stocks and shares ISAs, beginner investing, pensions (SIPPs), ETFs, dividends, and UK investment tax — with a focus on practical, honest, and up-to-date information.

Platforms personally used & tested:
Trading 212 Vanguard eToro Freetrade Hargreaves Lansdown

Editorial Standards

  • Personally opens and tests every platform reviewed
  • All content written and fact-checked by James Hartley
  • Affiliate commissions never influence ratings or opinions
  • Sources cited: FCA register, HMRC, provider sites
  • Pages reviewed and updated quarterly
  • Risk warnings included on all investing content
Not financial advice. All content by hello@smartinvestoruk.co.uk is for educational purposes only and does not constitute regulated financial advice. Smart Investor UK is not FCA regulated. Capital is at risk. Read full disclaimer.

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