Moneyfarm is a digital wealth manager that offers professionally managed portfolios across seven risk levels, with actively managed, fixed allocation, ESG and Liquidity+ options. It also provides human support through its Wealth tiers, although the level of access depends on how much you invest. For managed portfolios, Moneyfarm charges a 0.25% platform fee plus a management fee that starts at 0.45% for actively managed portfolios, falling at higher balances. Fixed Allocation is cheaper at 0.15%, plus the same platform fee. Underlying fund costs and market spread effects apply on top. Moneyfarm offers a managed Stocks and Shares ISA, SIPP, Junior ISA and GIA, and its ISA is flexible. It is best for investors who want managed investing with human support, but it is no longer just a robo-advisor, because Moneyfarm now also offers DIY investing and a Cash ISA in the UK.

Moneyfarm at a Glance

FeatureDetails
Founded2011 in Italy, later expanded into the UK
UK focus of this reviewManaged portfolios / wealth management service
RegulationFCA-regulated in the UK
FSCS protectionUp to £85,000
Account types for managed serviceStocks and Shares ISA, SIPP, Junior ISA, GIA
ISA typeFlexible Stocks and Shares ISA
Minimum investment£500
Platform fee0.25% on managed portfolios, minimum £1.25/month
Management fee, actively managed0.45% up to £50k, 0.20% from £50k to £100k, 0.10% from £100k to £1.5m, 0% above £1.5m
Management fee, Fixed Allocation0.15%
Management fee, Liquidity+0.05%
Underlying fund costsAround 0.16% to 0.20% on typical examples
Portfolio options7 risk levels, plus ESG, Fixed Allocation, Liquidity+ and thematic options
Human supportYes, through Wealth tiers
Other Moneyfarm products now available in the UKDIY investing and Cash ISA

Moneyfarm’s own service pages also say the company now offers a wider product set in the UK, including managed investing, DIY investing and a Cash ISA.

What Is Moneyfarm?

Moneyfarm is a digital wealth manager that builds and manages portfolios for you, rather than asking you to choose individual funds, shares or ETFs yourself. In the UK, it sits between a pure robo-advisor and a traditional adviser-led wealth manager. You answer questions about your goals, time horizon and attitude to risk, and Moneyfarm recommends a suitable managed portfolio. It then handles portfolio construction, monitoring and rebalancing on your behalf.

That said, Moneyfarm is no longer just a managed investing brand. Its current UK offering also includes DIY investing and a Cash ISA, so it is important to be clear about scope. This review is about Moneyfarm’s managed portfolio service, which remains the core product for investors who want a hands-off approach.

Moneyfarm Fees

Moneyfarm’s managed pricing is no longer best described as a single flat percentage. Instead, there is a 0.25% platform fee on managed portfolios, plus a separate management fee that depends on the portfolio type and, for actively managed portfolios, the size of your balance. A minimum platform fee of £1.25 per month also applies.

Management fee structure

Fee componentRate
Platform fee0.25% on all managed portfolios
Minimum platform fee£1.25/month
Actively managed portfolios0.45% up to £50k
0.20% from £50k to £100k
0.10% from £100k to £1.5m
0% above £1.5m
Fixed Allocation portfolios0.15%
Liquidity+0.05%

Moneyfarm also says you should factor in average fund costs and market spread effects on top. Its service pages reference average fund costs of around 0.16% per year and market spread effects of up to 0.05% per year, while other product pages show examples that come out a little higher depending on portfolio type.

What does Moneyfarm cost in practice?

For a smaller actively managed portfolio, your all-in cost will often be somewhere around 0.85% to 0.95% per year once you combine the platform fee, management fee and underlying fund costs. That is reasonable for a managed service with human support, but it is still materially more expensive than doing it yourself through a low-cost platform such as Vanguard Investor or InvestEngine.

Moneyfarm does not charge separate dealing fees on its managed portfolios, and its ISA transfer page says it does not charge to transfer in, transfer out, withdraw from the ISA, or close the account.

How Moneyfarm Compares on Fees

Moneyfarm is not the cheapest managed platform in the UK, but it is also not trying to compete purely on headline price. Its value proposition is managed investing with a stronger human support layer than many lower-cost rivals. That means the right comparison is usually against Nutmeg, Wealthify and other robo-advisors, rather than against DIY platforms alone.

As a rough guide:

  • Moneyfarm tends to be more expensive than InvestEngine Managed
  • It is usually in a similar broad bracket to Nutmeg
  • It is much more expensive than building your own portfolio through a cheap DIY platform
  • It may still appeal if you want portfolio management plus support without paying for a full traditional adviser relationship

That said, anyone comparing costs should check the latest numbers directly before publishing, because managed platform fees, promotions and product structures can change.

Portfolio Options

Moneyfarm’s managed service is built around diversified ETF portfolios, with seven risk levels ranging from cautious to adventurous. Investors can choose from more than one portfolio style depending on what they want from the service.

Actively Managed Portfolios

This is Moneyfarm’s flagship option. The investment team can make tactical adjustments over time rather than simply holding a fixed asset split forever. If you want the main Moneyfarm experience, this is usually the version being referred to.

Fixed Allocation Portfolios

These portfolios keep to a predetermined asset mix and are generally lower cost than the actively managed option. They are designed for investors who want a simpler, rules-based approach with fewer tactical adjustments.

ESG Portfolios

Moneyfarm also offers ESG-focused portfolio options for investors who want a more sustainability-led approach while still using the same broad managed framework.

Liquidity+

Liquidity+ is a lower-risk cash-like managed option designed for short-term money, with a much lower management fee than the main investing portfolios.

Thematic Investing

Moneyfarm also now references thematic investing options within its broader product set, allowing investors to tilt part of a portfolio towards longer-term trends and themes.

Moneyfarm Account Types

Stocks and Shares ISA

Moneyfarm offers a flexible Stocks and Shares ISA, which means you can withdraw money and replace it within the same tax year without losing that part of your ISA allowance, as long as the replacement is made in time and within ISA rules. Moneyfarm’s own ISA transfer guidance explicitly describes the ISA as flexible.

The managed ISA is suitable for investors who want tax-efficient investing without having to manage the portfolio themselves. It is also one of the more useful features in Moneyfarm’s offering, because not every managed ISA on the market is flexible.

SIPP

Moneyfarm’s pension gives you access to the same managed portfolio framework inside a tax-efficient pension wrapper. Moneyfarm says employer contributions are possible for most clients, and its pension materials also highlight retirement guidance and drawdown support.

Junior ISA

Moneyfarm offers a managed Junior Stocks and Shares ISA with the same basic investing approach. The current minimum is £500, and if you set up a Direct Debit the minimum monthly contribution is £10. Friends and family can contribute, which is useful for long-term gifting.

General Investment Account

The GIA is the taxable version of the same managed service. It has no ISA or pension tax wrapper, but it gives you access to the same portfolio approach if you have already used up your tax-efficient allowances.

Human Support and Advice

This is one of the most important parts of the Moneyfarm proposition, but it needs to be described carefully.

Moneyfarm now structures its support around Wealth tiers:

  • Core offers digital advice and basic support
  • Premium adds more personalised guidance from Investment Consultants
  • Private adds access to a dedicated Wealth Manager

The service level depends on how much you have invested in Moneyfarm’s managed accounts. DIY investing accounts and Cash ISA balances do not count towards these managed Wealth tiers.

That means it is better to say Moneyfarm offers human support and guided managed investing, rather than simply claiming “free regulated financial advice for everyone” in one blanket sentence. The support is real, but the level of access varies.

Performance

Moneyfarm provides official performance pages and portfolio breakdowns for its seven risk levels, but performance varies meaningfully depending on the portfolio chosen and the period measured. Higher-risk portfolios will naturally have a higher equity exposure and therefore more volatility, while lower-risk portfolios will hold more defensive assets and are likely to behave differently.

For that reason, it is better not to overstate the performance section with vague claims like “solid returns” or “mixed cautious portfolio performance” unless you are including actual dated figures from Moneyfarm’s performance tables. A safer wording is:

Moneyfarm’s long-term performance depends heavily on the risk level you choose. Investors should compare the official performance data for their relevant portfolio and remember that past performance is not a guide to future returns.

Moneyfarm Pros and Cons

Pros

  • Managed portfolios across seven risk levels
  • Flexible Stocks and Shares ISA
  • Human support available through Wealth tiers
  • SIPP, Junior ISA and GIA available
  • Employer pension contributions supported for most clients
  • No dealing fees on managed portfolios
  • No fee to transfer in or out of the ISA according to Moneyfarm’s transfer guidance
  • Lower-cost Fixed Allocation and Liquidity+ options available
  • Moneyfarm now offers a broader overall ecosystem including DIY investing and a Cash ISA, which may appeal if you want multiple products under one brand

Cons

  • More expensive than low-cost DIY investing
  • Not ideal if you want to choose your own shares, funds or ETFs within the managed product
  • The minimum investment of £500 is higher than some rivals
  • The level of human support depends on your Wealth tier
  • Costs are more complex than a simple headline percentage once you include the platform fee, management fee and underlying fund costs
  • If you want only the cheapest possible managed solution, some rivals may undercut it on price

Who Is Moneyfarm Best For?

Moneyfarm is best for investors who want a portfolio managed for them and who value having some human help available alongside the digital experience. It makes the most sense for:

  • beginners who do not want to build a portfolio themselves
  • investors who want a flexible ISA
  • pension savers who want a managed SIPP
  • parents looking for a professionally managed Junior ISA
  • people who want a smoother bridge between a robo-style service and a more traditional wealth-management feel

It is less suitable for investors who:

  • want to pick their own shares and funds
  • only care about the lowest possible cost
  • are comfortable building and maintaining a DIY ETF portfolio themselves
  • want the cheapest route to passive investing rather than portfolio management plus support

Is Moneyfarm Safe?

Moneyfarm is FCA-regulated in the UK, and its client assets and cash are held under the usual regulated framework rather than mixed with company money. Moneyfarm also states that eligible cash savings products such as its Cash ISA benefit from FSCS protection up to the usual limits. For investment accounts, FSCS protection applies in the normal way for eligible claims, but it does not protect you against investment losses caused by market movements.

Frequently Asked Questions

Is Moneyfarm good for beginners?

Yes, especially if you want a managed portfolio rather than building one yourself. The onboarding process is designed to match you to an appropriate risk level, and Moneyfarm then handles the ongoing portfolio management.

How much does Moneyfarm cost?

For managed portfolios, there is a 0.25% platform fee plus a management fee. Actively managed portfolios start at 0.45%, Fixed Allocation charges 0.15%, and Liquidity+ charges 0.05%. Underlying fund costs and market spread effects apply on top.

Does Moneyfarm offer a flexible ISA?

Yes. Moneyfarm’s Stocks and Shares ISA is flexible, and its own ISA guidance says withdrawals can be replaced within the same tax year without affecting that year’s allowance, subject to ISA rules.

Does Moneyfarm offer a Lifetime ISA?

This article is focused on Moneyfarm’s current managed investing range, which includes a Stocks and Shares ISA, SIPP, Junior ISA and GIA. If a Lifetime ISA is essential for you, check the latest product list directly before deciding, because product ranges can change over time.

Can I transfer my ISA or pension to Moneyfarm?

Yes. Moneyfarm says it accepts transfers and does not charge to transfer an ISA in or out, although your existing provider may charge exit fees. Its ISA transfer process is handled as cash rather than in specie.

Does Moneyfarm allow employer pension contributions?

Yes, for most clients. Moneyfarm’s pension pages say employer contributions are supported and explain how to register the employer.

What is the minimum investment?

The usual minimum for managed investing is £500. The Junior ISA also uses a £500 minimum, and a £10 monthly Direct Debit minimum applies if you contribute that way.

Does Moneyfarm offer ESG investing?

Yes. Moneyfarm offers ESG-focused managed portfolios as part of its wider managed investing range.

Verdict

Moneyfarm remains one of the stronger managed investing options in the UK for people who want a portfolio run for them rather than doing everything themselves. Its biggest strengths are the flexible ISA, broad managed account range, seven risk levels, and the fact that it now offers a more developed support structure through its Wealth tiers.

It is not the cheapest route into investing, and cost-focused investors can usually do better through low-cost DIY platforms or some cheaper managed competitors. But if you want a middle ground between a bare-bones robo-advisor and a traditional wealth manager, Moneyfarm is a credible option. Just be clear that the best version of the product for you depends on whether you want actively managed, fixed allocation, or cash-like exposure, and whether you actually value the human support layer enough to justify the extra cost.

Capital at risk. The value of your investments can go down as well as up. You may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future. ISA rules and allowances may also change. If you are unsure whether investing is right for you, seek independent financial advice.